Two sisters just blogging about their passion: halal food!

Magnum Pleasure Store


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If there is one thing that you should know about us sisters and it is that we have a really, really big sweet tooth. We love all things sweet. If you happen to live in Toronto, then there is no doubt in our minds that you have heard about the Magnum store hype. Initially we were a little ‘meh’ about the hype since we aren’t huge fans of Magnum ice cream. However, one fine day we decided to drop by the Magnum Pleasure store on 11 Bloor Street West to check out what all the buzz was about.

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The store was quite fancy with nice decor, fancy lighting and greeters at the entrance.  All the fancy, shamncy stuff aside, we were here for ice cream. We quickly glanced over the ordering procedure and went up to counter to order.


Step 1: Pick an ice cream flavour (vanilla or chocolate) — We got vanilla.

Step 2: Coat it (white chocolate, milk chocolate or dark chocolate)— We got milk chocolate.

Step 3: Top it — This was the fun part. There were loads of toppings to choose from that ranged from hazelnuts to rose petals to chilli flakes. Please note that all the toppings may not be halal so you will need to pick and choose. We wanted to keep it simple so we got toffee bits, hazelnuts, and Canadian maple fudge. It was a very safe combination but one that we knew would taste good.

photo 4-3Step 3: Drizzle it — We chose white chocolate drizzle.

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Step 4: Set it – They let the ice cream set for a while.

Step 5: Share it (on Facebook etc.)

Step 6: Love it!

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We kid you not, this was pretty darn awesome! It was really om nom nom worthy. It was a little messy to eat but hey, we just grabbed some napkins and enjoyed it. Since we went on a weekday, there was no line up at all. For $6 (including taxes) this was a pretty good deal. There are only a few days before this store closes so make you guys check it out! The last day is August 30th.



11 Bloor Street West

Toronto, ON


Author: HFE

The experiences and adventures of two sisters who happen to be 'halal food enthusiasts'.

3 thoughts on “Magnum Pleasure Store

  1. Hello
    Just wondering if there ice cream contain any alcohol in flavoring.

    • We have emailed Magnum to inquire and will update you as soon as we have a reply, inshallah.

    • Please see below the reply from Magnum:


      Thank you for contacting us regarding Magnum.

      Almost all natural flavors such as those used in Magnum do contain around 20% of the flavour from alcohol. Alcohol is used in virtually all of our flavours, but the flavour usage rate is typically 0.2-0.4%. This would mean that there would be a minute level of alcohol present in the Magnum bars.


      Your friends at Magnum

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